Unlike YouTube, when you’re on ESPN it doesn’t matter how many ads you’ve seen in a row, you always have to watch an entire ad for each short video. And even if you click on a video that is less than a minute long you’ll still get an ad that is sometimes just as long as the video you’re trying to see. All in all you end up spending as much time watching ads as you do sportcenter.
This seems more like a software bug than a money move, but it’s been around forever so I’m leaning towards the latter. Just fix it.